Perfecting the AliPay Funding interface

In 2021, Alipay is popular all over China. On its basis service of  fast payment, Alipay  gradually introduce more functions, hoping to become an online wealth management platform for all of China. However, not everyone accepts the concept.

I was part of an ambitious project to redesign the fund sector for the fastest growing payments company in history.

Team

Xin Ye, Wenmin Li, Yuqin He, Alibaba Design team.

Exhibition

@ 2020 Alibaba Design Showcase & Competition（This project won “the Most Valuable Award” and “the First Place in the Internet Financial Management Category”.

Duration

Jan 2020 - Apr 2020 (4 mo)

Methods

Prototyping; Eye-tracking; Usability test;

‘Trust‘ is a concept gains more focus nowadays. Credit becomes a new kind of wealth.

How to make Alipay a “green finance” with more people’s participation?

 

THE CHALLENGE

PEOPLE ARE AFRAID TO USE FINANCIAL INSTRUMENT

The truth is that the financial industry itself needs a greater degree of trust. It is professional, it involves "money", and trust breaks down very quickly if there is a risk.

More and more Chinese people have such money concept: a lifetime without financial management, afraid of loss.

OUR GOALS

1. Discover the influence factors of trust
2. Criteria for value design of trust
3. Iterative improvement of the existing Alipay fund sector

MY ROLE

I led the research and design of the new "Fund" section of Alipay and collaborated with two other user researchers and two designers.

 
 

STEP 1 : TRUST FACTOR INSIGHT

PROCEDURE

INFLUENCE FACTOR DISPLAY

DATA ANALYSIS

KEY TRUST NODES

 

STEP 2 : EXPLORE VALUE

STAGE PEOPLE INDUCTION

EMPATHY MAP

SUMMARY OF USER PAINPOINTS AND NEEDS

KANO MODEL

RECOMMENDATIONS FOR TRUST DESIGN

 

STEP 3 : CONCEPTUAL OUTPUT-FIRST GENERATION

IDEAS AND DESIGN KEYWORDS

CONCEPT STORYBOARD (FIRST EDITION)

FUNCTION AND INTERFACE DESIGN POINTS

FIRST-GENERATION CONCEPT HIGH-FIDELITY INTERFACE

AFTER THE FIRST GENERATION CONCEPT USABILITY TEST

STRATEGY DIVERGENCE

CONCEPTUAL OUTPUT: ITERATION

CONCEPT PROTOTYPE

 

AFTER DOUBLE USABILITY TEST